Journalism: a profession. Journalists are on the lookout for interesting information for their readers, viewers or listeners. They and the editorial staff decide whether or not the media will cover your business. Journalists are inherently detached from “commercial” fads and will choose to write a piece about your company if the news you suggest is relevant to their newspaper or magazine. Buying advertising in the media does not prioritize access to media content: editorial journalism and advertising management are two distinct worlds.
The press at the heart of your media plan
For an SME, we are convinced that the press can be involved periodically in your communication. However, we must have news to offer the journalist or content that will allow Cécili-Z to write a “paper” that will interest the audience. This is done through a press release and a press kit. Then, our experience with and knowledge of the press is essential to know to whom to send the press release and the file, then to secure an article or a be played on TV or radio.
Knowledge of Belgian and European media
The Cécili-Z team has extensive experience in the Belgian and international press sector. Our address book allows us to identify journalists who might be interested in your news. Beyond the contacts, our experience as well as the good and respectful relations we have with the press make it possible to legitimize your message as news and to promote it to obtain press feedback in the expected media. Boost your business.
Hugues Bultot and José Castillo, co-founders, Univercells
A very fruitful partnership! Univercells and Cécile Hisette story starts at a meeting around the Brussels South Charleroi Biopark, and which has conquered the regional, national and European media. Without pretentions, with the right dose of work, commitment and vision required! Recommended, without hesitation!
Discover how to revisit the marketing for your SME
A marketing action plan will definitely boost the bizness of your companye