Most of our SMEs have marketing needs, especially when launching a new activity, developing an existing activity or relaunching a declining activity:
Review the design of products or services
Study the catchment areas & market segments
Validate the prices charged
Qualify sales channels, e.g. phygital and / or international.
B2B and B2C Marketing
Strictly speaking, there is no different marketing science in B2C and B2B, but rather methods tailored to each customer segment. Digital plays an ever-increasing role in marketing and this approach is at the heart of the activities of the Cécili-Z team.
Very often, before launching new action and communication plans, Cécili-Z prepares the field by performing a marketing audit to set the scene and define the opportunities or threats for the company.
Marketing action plans
After the audit, Cécili-Z prepares one or more marketing action plans to make corrections or launch new campaigns concerning the company’s products and / or services, their pricing or the sales channels. These plans can then be deployed to achieve goals, with results easily measurable. Boost your business.
Virginie Nazon, Head of Marketing, StepStone
The collaboration between Cécili-Z and StepStone was as pleasant as it was fruitful: They demonstrated professionalism and a great capacity to listen. We recommend them highly!
Do you want to know more about what Cécili-Z can bring to the communication of your business?
Get a detailed view of the services offerings in Communication.