In a world where advertising is present everywhere and at all times, in digital and physical forms, setting oneself apart or promoting one’s products is a huge challenge. Radio, press, TV, searchability, social networks, direct mailing, newsletters, point of sale promotion are all opportunities to promote a brand, a store, or products. For SMEs and even sometimes for large companies, budgets do not allow you to be present in all media; therefore informed compromises must be made.
Advertising or Content Marketing?
The world of communication has turned to digital, with content marketing (Inbound or Content Marketing). Press relations are still an excellent communication channel for companies. Advertising is at a crossroads, especially for certain target segments. It is essential to master these transformations linked to the habits of users and therefore, of your customers. Cécili-Z gives you the best advice in this constantly changing world.
Choose the right messages
Communicating well means first choosing the right messages and then sending them to the right recipients. Then, it is adapting the “tone of voice” to the recipients to ensure that the messages are fully understood. Finally, it’s about choosing the right media. Cécili-Z advises many clients to help them determine the right messages to convey.
Calendar and budgets
Communication must be structured, organized and planned over time. It needs to be selective and make the right choices in terms of media to ensure it hits the targets with the necessary repetitiveness. Digital communication has become more than a part of your communication plan, it is now at the heart of all corporate communication. Finally, a good communication plan must also (and sometimes especially) adapt to your budgets.
Master the media
Carrying out a media plan is a job in itself. It requires knowing the strengths and weaknesses of each media but also requires strategic and operational experience in media purchasing. Cécili-Z’s operational experience makes it possible to design an adequate media plan that meets your needs. The team can budget for the operation and optimize this media plan, then roll out the campaign and measure the feedback on your business. Boost your business.
J-L Delaet, Director & C. Jeuniaux, Communications Officer, Bois du Cazier, Unesco Heritage site
Cécile is a very professional and experienced person. The advice she has given us in the fields of communication and marketing has allowed us to develop the Bois du Cazier with more dynamic optics and resolutely turned towards new technologies related to the needs of our visitors.
Public affairs at the service of your SME ?
Read more about how to defend your interests with public affairs